What does it do for you?
Bored of the same old makeup routine? Throw out the rule book and get creative with our new Freestyle Colour Pigments. In a moisturising buildable colour crème, this multi-purpose makeup heroine gives lips, cheeks and eyes buildable pigments in a variety of fun, flattering shades and a mix of matte and shimmer finishes.

With Community Fair Trade organic virgin coconut oil from Samoa, our formula is powered by hard-working and 90% natural-origin ingredients, and is kind to skin, leaving skin and lips feeling moisturised, with no stickiness or dryness. This formula blends in seamlessly in any of your looks. Your makeup, your rules. Dab gently onto your skin for a natural-looking tint or pack on a little extra for show-stopping, dramatic looks.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our Freestyle Pigments on a diverse panel of six Fitzpatrick scale tones across 200 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.

After 1 use:

83% of customers confirmed the product felt lightweight and comfortable to wear on skin and lips
77% agreed our pigments didn’t feel dry on lips giving them a moisturizing yet non-sticky feeling.
Something else to smile about... our pigments come in a recyclable* aluminium tube made from 95% PCR aluminium and recyclable* plastic cap. Please recycle them separately. The aluminium tubes can dent easily when handled.

* Where local facilities allow.

Available in 10 shades, matte and shimmer finishes
Suitable for lips, cheek and eyes
Easily buildable lightweight colour intensity
Enriched with Community Fair Trade organic virgin coconut oil
Made with 90% ingredients of natural origin
Certified by The Vegan Society
Suitable for sensitive skin and dermatologically tested
Recyclable packaging*